Ecommerce math
Estimate a Shopify store's asking-price range from GMV, SDE, organic traffic mix, repeat rate, and tenure. Quality-adjusted SDE multiple band with per-factor breakdown. Free. No signup.
Estimated asking price
$938,000
Midpoint of quality-adjusted SDE multiple range
Base band is 2.5×–3.5× SDE for Shopify from the catalog benchmarks. Quality adjustments shift the whole band up or down based on organic traffic, repeat rate, and tenure. Real asking prices can land anywhere in the range depending on diligence findings.
Base band assumes Shopify-native brand, under $5M TEV, with verifiable financials. Businesses with subscription revenue, defensible IP, or proven growth land above the range; deals with single-channel concentration, unverified books, or short tenure compress below.
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That is the typical band for Shopify-native ecommerce brands under ~$5M TEV. The generic Multiple Calculator uses the same range. Above the top end: subscription commerce, defensible brand, or proven growth. Below the bottom: single-channel concentration, short tenure, or unverified books.
Organic traffic mix (paid-dependent stores get a haircut because traffic can be bought off overnight), repeat rate (high repeat = brand + customer list value), and tenure (time survives ad-platform shocks). Each factor shifts both ends of the base band up or down by a few tenths of a turn.
GMV is a sanity check. If the implied valuation is 0.5× GMV on a Shopify brand, that's unusually high — typical Shopify revenue multiples are 0.8–1.5× GMV. The revenue-multiple readout in the results panel catches when the SDE-based valuation is an outlier vs. peer revenue multiples.
This calc treats the whole business as transactional. If a material share of revenue is subscription, also run the Subscription MRR Valuation calc and blend the two. A 60% transactional + 40% subscription brand is often valued as a weighted average of the two standalone valuations.
Use it as a starting negotiation anchor, not a final answer. Real Shopify asking prices come from comparable recent sales the seller's broker has access to. But this calc tells you whether an asking price is inside or outside the reasonable band, which is usually enough to know whether to engage or pass.