Simple, usage-based pricing

Tools to Close Your Next Deal

AI-powered business plans, LOI drafts, Deal Analyzer, and a full library of ecommerce M&A calculators. Start free, upgrade when you need more.

Free

$0

Browse + calculators, always free.

  • All 20 ecommerce M&A calculators
  • Browse every active listing
  • Natural-language deal discovery
  • 1 LOI preview per month
  • 1 Business Plan preview per month
  • Blog + guides
Start Free

Starter

$15/month

or $144/yr

For serious deal-hunters + post-close operators.

  • 10 LOIs per month
  • 10 Business Plans per month
  • Deal Analyzer — 20 messages
  • Operate toolkit: 30/60/90 plans, SOPs, PPC, Supplier, Onboarding, Support drafter
  • Saved searches + weekly digest
  • Everything in Free
Most Popular

Pro

$49/month

or $468/yr

Unlimited AI, advanced assistant.

  • Unlimited LOIs + Business Plans
  • Unlimited Deal Analyzer
  • Unlimited Operate toolkit (all 7 generators)
  • Deal alerts + listing history
  • Advanced multi-step assistant
  • Priority model access

Advisor

$149/month

or $1,428/yr

Brokers, funds, and investment teams.

  • Everything in Pro
  • Bulk deal analysis
  • API access
  • White-label LOI + BP + Operate export
  • 1:1 onboarding

Feature Comparison

FeatureFreeStarterProAdvisor
LOI drafts1 preview10 / monthUnlimitedUnlimited
Business plans1 preview10 / monthUnlimitedUnlimited
Deal Analyzer (messages)20 / monthUnlimitedUnlimited
All free calculators
Browse all listings
Saved searches & weekly digest
PDF export & save to account
Deal alerts + listing history
Advanced multi-step assistant
Priority model access
Bulk deal analysis
API access
White-label LOI + BP export
1:1 onboarding

Frequently Asked Questions

Can I try the tools for free?

Yes. Every calculator and the full listings browse is free forever, and new accounts get a preview LOI and business plan each month. No credit card required.

What happens when I hit my monthly limit?

You'll see an inline prompt to upgrade. Anything you've already generated stays in your account. Limits reset on your billing anniversary.

What's the difference between Starter and Pro?

Starter unlocks real AI output (10 LOIs / 10 business plans / 20 Deal Analyzer messages per month). Pro removes every monthly cap, adds deal alerts and listing history, and unlocks the multi-step research assistant.

Who is Advisor for?

Brokers, search funds, and small investment teams that need bulk deal analysis, API access, white-label LOI/BP export, and a 1:1 onboarding call.

Can I cancel anytime?

Yes. Cancel from your account settings any time. You keep full access through the end of the billing period.

Do you offer refunds?

We offer a 14-day money-back guarantee on every paid subscription.

Start building your acquisition plan today

No credit card required. Generate your first business plan in minutes.