Deal math
Estimate what an ecommerce business is worth. Pick your platform, enter TTM revenue and SDE, adjust for growth and age — we apply industry-standard multiples and flag SBA-financeability. Free, no signup.
Estimated valuation
$960K
$768,000 – $1,152,000
Ballpark only. Real valuations also bake in channel concentration, supplier risk, working capital, SKU mix, and brand equity. Use this to anchor the conversation — not as an offer.
Uses industry SDE multiple ranges by platform, adjusted for growth and business age. For a lender-grade valuation on a specific deal, run the numbers through a broker or our Deal Analyzer. This tool is for anchoring expectations — not for setting an offer.
Next step
5-minute SBA pre-qualification through eCommerceLending. No credit pull.
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It produces a defensible ballpark using industry-standard SDE multiples by platform, adjusted for growth and age. Actual sale prices also reflect SKU concentration, supplier risk, brand equity, working capital, and buyer demand — all of which require a conversation, not a slider. Treat the number here as the anchor you walk into a broker call with, not a contract.
Different business models have different risk profiles. Subscription ecommerce commands 3.0–5.0× SDE because recurring revenue is sticky. Shopify / DTC sits at 2.4–3.6× because acquisition costs compound. Dropshipping runs 1.8–3.0× because supplier relationships are replaceable and margins are thinner. Amazon FBA overlaps Shopify but can stretch higher when Brand Registry + solid ASIN mix reduce platform risk.
Buyers pay more for businesses that are growing and have survived long enough to prove the model. A 30%+ growth rate adds ~20% to the multiple. Under-1-year-old businesses get a 25% discount and are effectively unfinanceable through SBA because the SBA requires 2+ years of operating history.
Seller's Discretionary Earnings is net income plus owner compensation, depreciation, interest on non-transferring debt, and one-time expenses. It's the cash flow a new owner-operator can actually take home. If you don't know yours, plug your numbers into our SDE calculator first, then come back here.
SBA 7(a) looks for: 2+ years of operating history, positive trending cash flow, DSCR ≥ 1.25×, total enterprise value ≤ $5M on most loans, transferable ownership, and verifiable financials (tax returns that match bank statements). The badge on the result flags the two easy screens — age and enterprise value. Everything else requires a full lender review.
Customer/channel concentration, inventory value being transferred, working capital needs, brand equity (including IP, trademarks, domain), supplier exclusivity, team continuity, and any pending legal or platform issues. A serious buyer will adjust up or down on every one of these.